The Business Of podcast teaches you about brand

Marketing is no longer the domain of big businesses with big budgets. These days everyone - from a small business to a thought-leader - needs a marketing strategy if they’re to cut through a crowded market.  

 UNSW Business School’s The Business Of podcast, produced by Deadset Studios, takes you inside the world of business across the corporate, start-up, government, and for-purpose sectors.  

In new episodes about the intersection of business and marketing, host and academic Dr Juliet Bourke interviews advertising executive and founder of Campaign Edge, Dee Madigan. Madigan says the right mix of personality in your product can create a lasting brand image that bonds you to your audience.  

She says customers want to know the story behind the service, the ethics that drove your decision. Madigan tells The Business Of:

“A lot of people get branding wrong. They think a brand is a logo or a strap line. And it’s not. A brand isn’t even what you say about yourself. It’s how people feel about you.”

 About The Business Of podcast from UNSW: 

Wherever business practices are shifting, UNSW researchers and academics are there. On The Business Of you learn about the global forces, competing interests, and new trends influencing everyday decisions. 

 Dr Juliet Bourke interviews leaders from the world of climate policy, AI, art, sport, marketing, and more. The interviews are coupled with sharp insights from Professor Frederik Anseel, Interim Dean at the UNSW Business School, who breaks down the research that helps leaders make better decisions, build better teams, and create real impact. 

Listen to The Business Of from UNSW’s Business School, and produced with Deadset Studios, wherever you get your podcasts.