Know who’s really tuning in
Australia’s most comprehensive survey of podcast consumption
Unlock the full picture of podcast consumers
PodPoll, Australia’s most comprehensive survey of podcast consumption, is your guide to who’s consuming podcasts and how. PodPoll 26 covers:
A deep dive on the the growing audience segments regularly consuming podcasts and how often
Who wins between listening and watching
Why younger generations seek out podcasts specifically
Which genres are shaping opinions and votes
What the untapped brand opportunity is
How podcasts fuel action after consumption, for younger generations in particular
Purchase the full PodPoll 26 report today
Across 45 different insights slides, you’ll get the most up-to-date information on podcasting’s superpower: to change hearts and minds. As well as all the PodPoll favourites, we've added questions on trust, voter intention, audio vs. video preferences, and the extent to which the screen-free nature is appealing to consumers.
There are three tiers of access to PodPoll 26 available:
Early-bird discount of 20% is available from 19-31 October 2026 using the promotion code PODPOLL26EARLY
Individual - $299 + GST
Personal access to the full PodPoll 26 report for one reader.
Receipt number (emailed after purchase) to be used as password along with your email address to access the report.
No downloads available, read only.
NOTE: The report will be emailed to you separately within 1 business day.
Small team - $699 + GST
Access to the full PodPoll 26 report for up to 6 people in your team.
Receipt number (emailed after purchase) to be used as password along with email address to access the report.
No downloads available, read only.
NOTE: The report will be emailed to you separately within 1 business day.
Enterprise - $2,500 + GST
Access to the full PodPoll 26 report for your company (more than 6 people).
Receipt number (emailed after purchase) to be used as password along with email address to access the report.
Downloads available with watermark for use within your company only
BONUS SESSION: A 30 minute presentation about the insights, delivered by a senior podcast strategist.
NOTE: The report will be emailed to you separately within 1 business day.
About the report
This report outlines topline findings from Australia’s most in-depth survey into podcast listening habits and behaviours. Conducted by Insightfully and fielded via online questionnaire in June/July 2026, the survey was comprised of 37 questions, answered by Australians aged 15 years and over. Part 1 is a very large survey among n=3,472 Australians 15+ to accurately measure media consumption nationwide. Part 2 reduced the sample size to n=1,646 regular (monthly) podcast consumers, and added additional questions to delve deeply into their listening habits, preferences and demographic attributes.
About Deadset Studios
Deadset Studios is Australia's premier podcast production house.
Helmed by leading strategist and former head of podcasts at the Australian Broadcasting Corporation, Kellie Riordan, we are global leaders in creative story-telling, podcast development and creation, and audio strategy.
With a track record launching new and award-winning shows for ABC, BBC, Global, ARN Media, Q Super, Esri Australia, University of Queensland, VicHealth, Shine Lawyers and Jobsbank, we are perfectly positioned to tell your story via the most intimate medium even – audio.
About Insightfully
Leading Australian market and opinion research agency Insightfully is trusted by some of Australia’s most senior decision makers to provide high quality, accurate insights for winning campaigns.
Founder and Managing Director Leanne White has provided research corporate clients and lobby groups and provided insights to Prime Ministers in Australia and the UK.
Clients include the Australian Automobile Association, the ABC and the Pharmacy Guild to whom Insightfully provided the numbers behind the winning 2022 Affordable Medicines Now campaign.
Thanks to our partners:
Thanks to our fieldwork partner Enactuate for providing survey programming and sampling services, expertly crafted to optimise respondent experience, maximise response rates, and minimise inauthentic response and its impacts on survey data quality.
Access previous PodPoll reports: